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Copy That – make sure your market gets the message

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Jacqui Pulford - Copy That

Make words work for your business

How can I help you? How I can help you. Two very similar sentences. They even have the same words! Yet they convey two very different meanings by slightly altering the word order and punctuation.

Just a little illustration of the thought processes that go into creating successful content and copywriting.

So how can I help you?

You want your words to reflect your brand? You want up-to-date content to satisfy your customers and pesky SEO. After all, what you say and how you say it helps you get the message across and lets your clients know you can solve their problems.

Maybe you’ve come to the realisation that it’s what your customers say and think about you, your services or your products is more important. You’d be absolutely right – we all know the importance of testimonials. That’s why case studies are so wonderfully effective. 

Pictures are lovely, but it’s words that really matter.

Well, ok, it’s not really as black and white as that, but you obviously know how important words are
– that’s why you’re here. Maybe you need:

Case Studies

Your best clients tell your prospective clients how you helped them.

Press Releases

Publicise your good news. Is there something new happening that needs to be shared? Maybe it’s a new team member, a new product or service or you need to blow your own trumpet.

Blogs

Great for keeping your content fresh. Google will love you.

“Jacqui is a first-rate copywriter. We have been collaborating on a project and I’m seriously impressed by the quality of her work. She has been creating content for a specific industry and her research skills are superb, a reflection no doubt of her training and experience as a journalist. She nails the brief every time and our client is very satisfied. I’m happy to recommend Jacqui as a copywriter and I look forward to a long association with her.”

Helen Say, CBL Services Ltd

The right words for your business

Writing isn’t easy, even for someone who has been writing for more than 30 years. Trying to create your own content can hold you back, drag you down and ultimately your business won’t have the words that will work for you.

What are your client’s problems? How will you solve them?

Let’s dig down and identify the words that will make you and your business number one for them.

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